You've got a strong story — veteran-founded, three real service lines, a distinctive brand mark. The site built on GoDaddy isn't carrying any of it yet. Here's exactly what we found, page by page.
The company underneath this site is genuinely strong — veteran founders, real equipment, three distinct service lines, a striking brass-and-black badge mark. None of that reaches the site. It's a stock GoDaddy template in default gray, with almost no content depth and effectively zero search visibility.
Your logo is a striking black-and-brass badge mark — but the live site runs GoDaddy's default theme color (#6F6F6F, medium gray), Montserrat/Playfair Display/Source Sans Pro default fonts, and no black or gold applied to any section, button, or background.
Fix: Pull the real logo palette through the whole site — nav, buttons, section backgrounds — so it reads as one brand instead of a logo dropped into a template.
Verified: theme-color meta = #6F6F6F; no brand hex found in the page's loaded font/style declarations.
Across home, services, about, and marketplace, the only image we could find was the logo file itself. No drone footage, no field shots, no team photos — for a visual, aerial business, that's the single biggest miss.
Fix: Even a small library of real flight photos/video would out-perform stock — but until that exists, purpose-built stock aerial footage (clearly framed as placeholder) beats an empty page.
Ag spraying, aerial photography/video, and mapping/inspection are three genuinely different buyers with different decision criteria — but they're compressed into a single services page with no dedicated detail, process, or equipment info per line.
Fix: Give each service its own page: what it is, the equipment used, the process, and a service-specific CTA.
The Marketplace nav item leads to a "Coming Soon" page with no products, pricing, or timeline — taking up a primary nav slot for a page that currently converts nothing.
Fix: Pull it from primary nav until it's live; a waitlist capture would still get value from the traffic in the meantime.
Verified: gorgedrones.com/marketplace reads "Gorge Drones Marketplace Is Coming Soon."
Name, email, and a message field submit successfully — the basic mechanism is there.
No service selector, no property location, no acreage/size field, and no phone number listed anywhere on the site. Every inbound lead currently requires a manual back-and-forth just to find out what they need.
Fix: Add service type, location, and job-size fields so a quote can be scoped from the first message — and publish a phone number if the business wants to take calls.
gorgedrones.com ranks for only 3 organic keywords nationally, with an estimated Semrush domain rank around 25 million and 0 estimated monthly organic traffic. There's real demand to capture — "drone mapping services" (880/mo), "drone real estate photography" (720/mo), "drone inspection services" (590/mo), and "agricultural drone services" (390/mo) all have meaningful national search volume with low-to-moderate competition.
Fix: Build the three service pages as real, keyword-structured content, then layer in a Google Business Profile and local citations for Stevenson/Hood River/The Dalles terms — see the full plan.
Source: live Semrush domain_rank + keyword data, pulled for this audit.
Black, brass/gold, the badge mark — applied everywhere, not just the logo.
Each service gets its own SEO-structured page and CTA.
Service, location, and size fields on the quote form.
Capture "near me" and Gorge-area searches Semrush can't yet see volume for.
Every fix above is already live in the concept redesign.
Tour the new site →
Slice of the Pie × Gorge Drones